Business of Furniture: HAT Collective Undergoes a Brand Evolution

The HAT Collective brand is adopting and embracing the company’s new name, Human Active Technology. Evolving from the HAT acronym of “Height Adjustable Tables” to Human Active Technology is more than just a name change. It’s a guiding principle and an organizational culture shift, as the company focuses on developing human-centered product solutions that create healthier, more productive interactions between people and technology.